Creative retail marketing agency MADISONSOHO approached Lab 11 with a challenge – to host and assist in the planning and execution of a unique Christmas party for their diverse global team.


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MADISONSOHO selected Lab 11 as their desired venue to host their event and utilise our in-house events team to work alongside theirs to create a bespoke Christmas event for their team of creative minded marketers. MADISONSOHO private hired the Lab 11 main room for a 3 course seated dinner, dancefloor and awards ceremony and the terrace for a meet and greet point and smoking area.

On the evening of the event guests were greeted on the terrace by a Lab 11 host distributing Mulled wine in goblets. Once all of the team had arrived the greatly anticipated main room was revealed to the guests which included fully dressed banquet style seating for a 3 course dinner catered for by renowned Birmingham street food traders, reclaimed wooden spindles as sociable high tables, photo booth and props. The schedule for the main room included the dinner, awards ceremony, speeches and toasts followed by a Dj set.

Our Lab 11 events team worked alongside MADISONSOHO to suggest and select appropriate and reliable suppliers, a bespoke drinks menu to accompany the 3 course dinner options, budget allocation, event running order, on the day event management for set-up and break down.

For more details about private hire get in touch with our team